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Eduard promoting videos; They deserve their own thread
Topic Started: Aug 30 2016, 03:38 PM (709 Views)
Botan
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Beast
[ * ]
Eduard have made a promo video for their steelbelts

Link do the video [could be count NSFW]

:blink:

Eduard video are becoming more and more weird.

A review of Spitfire (part of Czech model Civil War)

Eduard Spitfire Mk. IX 1/72 - first review
Posted Image Krzysztof T. (Poland)
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Flyboy72nd
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Hero
[ * ]
I saw the one with the girl and the 109G-6, I was chuckling at the end, inspired marketing!!!
Linky -https :ph43r:
Posted Image

Building something Canadian, Eh! Graham; to avoid confusion M., from Canada's Capital!!
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Botan
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Beast
[ * ]
I hope Eduard will scale down their MiG-21, I want to built Ugandan one. :lol:

Also their animation is not bad too: Eduard Bf 109G 1/48
Posted Image Krzysztof T. (Poland)
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walrus
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Porco
[ * ]
I saw the young woman with aftermarket resin boobs yesterday.
The Spitfire one is an inspired dig at Eduard's critics.

Well done Eduard. That really told the rivet counters and put them firmly in their place.
Such biting intelligent satire.

Must have cost a fortune hiring the best advertising company money could buy
Wait what.... you came up with these videos in house?!

Maybe you should stop making plastic kits and go into advertising full time.
Just remember to get the length of your videos right and you'll be fine.
Paul from Birmingham, UK
Now living in Barnsley.
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Greenshirt
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Tim Holland, Southern MD - USA
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walrus,Aug 31 2016
08:51 AM
Maybe you should stop making plastic kits and go into advertising full time.

Great entrepreneurs, like Mr Sulc, know how to squeeze quality from every angle. I've worked with many small businesses and their CEOs (typically in their 20s) have a strong grasp on the big picture for their products. How they all fit together and can meet client needs; to include the best marketing pitches. Some can be quite impressive. Their advertising budgets are tiny by comparison to the big-uns, but then so again is their market. They could be (and sometimes are) their own marketing VP.

After just a few years, we all relate that bunny to Eduard. Great branding.

Tim
Tim Holland

I'm a "green shirt" because I work on the carrier's flight deck and maintain US Navy aircraft. Safe sorties are my life so we can be anywhere, anytime -- from the Sea.

http://greenshirt-modeler.blogspot.com/
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walrus
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Porco
[ * ]
I was being sarcastic.
The adverts are dreadful.

The guy might be a great entrepreneur but he looks to me to be as affable as a honey badger with piles.

It's also hilarious to see sex being associated with tiny plastic aeroplanes.
But I'll leave that one for the Psychoanalysts to discus.

ps I always wondered why a bunny was chosen. After the "babe" in the bath it was clearly borrowed from Playboy
Paul from Birmingham, UK
Now living in Barnsley.
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Greenshirt
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Tim Holland, Southern MD - USA
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I think it's genius. May not appeal to our western sensibilities, but in terms of branding, getting people to buzz about the brand, it works.

Of course, it helps incredibly well that he has a great product. At a decent price. I'm sure I'd be quite loud in questioning the bunny and babes, whisky glasses and bits of metal if it was with a useless set of sprues.

Tim
Tim Holland

I'm a "green shirt" because I work on the carrier's flight deck and maintain US Navy aircraft. Safe sorties are my life so we can be anywhere, anytime -- from the Sea.

http://greenshirt-modeler.blogspot.com/
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dixieflyer
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Hero
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I, like my son, actually prefer the old logo with the knight. FWIW, the guy who draws the bunny for them is a friend of mine on FB.

Warren
"History is the lie we all agree upon."
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stimpy
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Is It Safe?..... Nope
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There was another video I saw last week but can't remember where, oh yeah it was on (dare I say it.... Facebook), ... I have to say (and my wife confirms, so it's legit) these adverts are f**cking awful and crass.
No more plastic
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erussell
C'est
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stimpy,Sep 1 2016
10:42 AM
) these adverts are f**cking awful and crass.

Now that Eduard have switched fro bunny to pussy lately, does this mean Bunny Fighter Club members will have a new name?
Ed Russell at www.redroomodels.com
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walrus
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Porco
[ * ]
The latest news is that Eduard have been made an offer by Trump.
Which gives the advertising campaign a great deal of credibility.

"Grab 'em by the Bunny" is to be the new company's tagline.
Paul from Birmingham, UK
Now living in Barnsley.
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stimpy
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Is It Safe?..... Nope
[ * ]
walrus,Oct 16 2016
05:24 AM
The latest news is that Eduard have been made an offer by Trump.
Which gives the advertising campaign a great deal of credibility.

"Grab 'em by the Bunny" is to be the new company's tagline.

Yea! nice one.

I'm waiting for the Friday Night Edition Boxset of the new Spitfire XVI, it comes with a voucher for the local brothel, a mask to hide your face and a resin dildo to empower your manhood.

Enough said, I will no longer post anymore sexual orientated posts on the forum, this is just my morning exasperation at a company who do provide good (and bad product) going back 40 years with its marketing to a patriarchal form that should be left behind.
No more plastic
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Mark Schynert
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Yeast
[ * ]
stimpy,Oct 16 2016
11:32 AM
[T]his is just my morning exasperation at a company who do provide good (and bad product) going back 40 years with its marketing to a patriarchal form that should be left behind.

Exasperation shared. I'm buying these products *despite* the tawdry motif. Eduard's product line as a whole is indispensable if you are looking for particular sots of detail in 1/72. Others provide high quality resin, or PE, or masks, but more often than not, you've got to go to these guys to get what you want for a specific project, since their range is so broad. As for their complete kits, one must watch of the One Big Error. Happily, these usually occur in the 1/48 renditions, and by the time they scale down to 1/72, the kits are good renditions.

And Sulc? He sort of illustrates the problem with a lot of entrepreneurs who have a public face--his PR profile is, shall we say, ego-forward? 'Honey badger with piles' is an interesting characterization, and the problem is, he brings this on himself whenever the One Big Error happens, despite the fact that Eduard then engineers a fix. His public persona must not have affected their bottom line much, because it keeps happening.
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dknights
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The court of LAST RESORT!
[ * ]
Mark Schynert,Oct 16 2016
02:36 PM
Exasperation shared. I'm buying these products *despite* the tawdry motif. Eduard's product line as a whole is indispensable if you are looking for particular sots of detail in 1/72. Others provide high quality resin, or PE, or masks, but more often than not, you've got to go to these guys to get what you want for a specific project, since their range is so broad. As for their complete kits, one must watch of the One Big Error. Happily, these usually occur in the 1/48 renditions, and by the time they scale down to 1/72, the kits are good renditions.

And Sulc? He sort of illustrates the problem with a lot of entrepreneurs who have a public face--his PR profile is, shall we say, ego-forward? 'Honey badger with piles' is an interesting characterization, and the problem is, he brings this on himself whenever the One Big Error happens, despite the fact that Eduard then engineers a fix. His public persona must not have affected their bottom line much, because it keeps happening.

I suspect that some of this is cultural. A lot of advertising doesn't translate well into what we are use to in America. Take a look at some Japanese advertising for an extreme example of this.

As long as they make stuff I want I won't be judging their advertising too harshly.
David M. Knights
Fortes fortuna adiuvat

14 Finished: Special Armor V-2, Airfix P-51
15 Finished: SBS Gladiator engine
16 Finished: Brengun C2 Wasserfall, Merit SS-N-2 Styx, World's smallest diorama, Airfix Hurricane.
17 Finished: Japanese Carrier Deck, Belcher SS-4, Italeri AB41, PLAN Type 039A (not 72nd scale)
18 Finished: NONE
The bench:Platz T-33, Trump. T-34/85, Meng F-106, Airfix P-51 #2, Airfix P-40
Revell MiG-21F-13, Ace Citroen V-11
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Big Kohona
Hero
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. .
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