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kingwand
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Sep 4 2015, 01:43 PM
Post #1
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Administrator
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Recently this ad on the Publisher's Weekly website caught my eye, and the offer of an excerpt really jumped out. Excerpts (sample text or chapters from a book) can be very effective for both fiction and nonfiction book promotion. People love to try before they buy. Here are some ideas for promoting a book with excerpts: • Make your excerpt sound more appealing by calling it a "free chapter" or "free sample." • Offer a book excerpt in the resource box that you include at the end of articles you write. • Do a press release announcing your excerpt. • Include a link to an excerpt on your book's online sales page. • Write a blog post announcing your excerpt. • Use an excerpt as a free gift to encourage people to sign up for your mailing list on your website. I offer this free excerpt on my book sales page for The Savvy Book Marketer's Guide to Successful Social Marketing. For an in-depth look at how to create book excerpts and how to use them on your own website, on social networks, and on other book promotion websites, subscribe to The Savvy Book Marketer Newsletter.You'll get access to "How to Sell More Books by Giving Away Free Samples" and dozens of other exclusive feature articles in the newsletter archive.
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