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Find out How to Let Publicity Work For You?
Topic Started: Sep 4 2015, 02:15 PM (115 Views)
kingwand
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Have you (and your book) been mentioned in a national newspaper, such as USA Today, Chicago Tribune or the NY Times? Or your hometown newspaper? Have you been interviewed by a local radio station? Endorsements of traditional media, even if it’s simply mentioning your name, is marketing gold if you are trying to get a book into more readers hands. Don’t miss to let everyone know about it: . Post it on Your Author Pages Authors barely ever use all the space they get on their Amazon or Goodreads author pages. Scan the article or parts of it and add it as a photo to your page. If it was a video interview, get a copy to place it on YouTube and all free video sharing sites and certainly on all your author pages at online retailers. . Let People on Social Media Know No matter if it was an article or a taped interview, post it on all the forums you are a member with, including a link, an image or a quote. This can be done more frequently on Google+, Facebook, Twitter, LinkedIn – and with images on Pinterest. You can even mention and promote upcoming shows on your site – and on theirs. And certainly post after the show how awesome it was. . Add it to Your e-Book Why not adding snippets of the article (quote or image of the article, or a link to the video) as endorsement into your e-book, either in the first introduction pages or at the end of the book? . Post it on Your Website and Blog The endorsements implied by recognition from the media make you appear more trustworthy and credible – and thus more appealing – than your competition. . Use it as Reference for Speaking Engagements When applying you will greatly boost your chances of getting the gig if the people, hiring speakers know that you have received media attention. Make sure it’s on your speaker profile and in your marketing material. . Whether you have paid someone to help you get media exposure or you have done the work yourself, you have made an investment in Public Relation. Get a great return on that investment and leverage the rewards for a long time, provided, you put it to work for you!
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