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Want More Blog Traffic? Try Guest Blog Marketing
Topic Started: Sep 7 2015, 10:29 PM (164 Views)
kingwand
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by Judy Cullins Recently, after a lot of research, practice, and building my blog articles to 170, I started my blog posting adventure and thought you'd benefit from my tips here. Remember the benefits - guest blog posting helps expand your name, reputation, and message IF you have a strategy. When Not to Guest Post 1. Don't guest post until you build a body of work surrounding your expertise on a particular topic. This could mean 50 blog posts at your site that relate to your expertise, or your novel’s genre. 2. Don't guest post in low traffic blog sites if you want a bigger audience to see you. To check a blog’s popularity, go to alexa.com and click on Site Info. Add your blog URL and check every month to see your progress. My score started at a million, and now it’s around 240,000. The lower the score, the more popular it is and it shows that you market yourself! How to Market your Guest Posts Develop a strategy and take some action every day on this project. 1. Aim your information at prominent bloggers in your field. You can find them on Twitter. Do a search, follow them, see what they want, and then contact them to see how to submit a guest blog post. 2. Study your target blog sites. Know the kind of blog posts they use. If you already know them, they will accept you easily. But if you don't, and if the site is at the top in popularity, you will need to send a powerful query that convinces them you have what they want and your post will serve their audience's wants and needs. Think benefits. Ask for the writer's guidelines to know if they have a word number limit too. 3. Send a tweet to certain business bloggers you've studied who you think will like your material. After I post tips in LinkedIn discussion groups, I add a benefit plus the name and URL of my Word Press blog post. Different blogs to different audiences is the rule of thumb. 4. Offer your guest posts to 10 chosen blogs that relate to your information or expertise and have a decent Alexa ranking. Why send your blog to only a few readers when you get seen by many more? My latest guest blog posts are on book marketing, so I've added these to my book writing and self-publishing blogs I keep handy. I schedule 2-3 posts in a week usually. Prepare Well Before you Submit Your Guest Blog Posts 1. Make sure you write your very best, even if it takes hours. Know that savvy guest posters make many sales by driving traffic to their products and services. When you do post on the bigger sites, you get a big opportunity to show your stuff and make your business thrive. 2. Submit guest posts to smaller venues to get in practice before you pitch the big shots. 3. Consider your first guest blog piece carefully. This is your introduction to that audience. It's gotta be great, so people at that site will become your fans and start following your work. When I sent a LinkedIn Marketing for Authors piece to a large self-publishing site, I got all kinds of inquiries about my book coaching, and book sales too. After we got our relationship going, they take my blog articles each month, and now they are guest posting on my website. 4. Engage your audience in each blog post. From a marketer's point of view, you need to engage your blog readers with a great hook in the first sentence. That means asking where they are now? Problems? Concerns? You need to establish rapport with them, so they know you care. So many of my writing clients rush into the post and "tell" all. That doesn't get readers' attention. Without engaging them, they won't read the whole post and won't leave a comment or sign up for your free offer. Another way to engage your blog readers is to add some humor in you requests. This one of mine is a bit hit! “ Put a smile on my face—leave me a comment!” (Yes, you can use it and see what happens). 4. Think easy-to-read lists and tips. What does your audience want? You must speak to them. So often, experts think from their point of view. This lecturing or telling misses the mark. From my 11 years of article marketing, before I discovered that blogs work better for visibility and credibility, I found out what kinds of articles audiences want. They were tips and numbered how to's. Hence, many of my blog posts follow this plan. Compliments come regularly for well-constructed blogs. 5. Be patient with the process. While some sites are really organized, and have plenty of virtual assistant help, others are slow to share your gems. Just send a friendly reminder to your target people when they are slow to post. 6. Make sure you subscribe to these sites, so when you get a comment, you'll be able to respond right away. You need to be on the ball for this or you will lose opportunities. Remember, it takes a lot of interacting before any sales take place. Sales come in regularly when I post 2 or 3 times a week. 7. Schedule new guest blog posts regularly. The more you are seen, the more traffic will come your way. Finally, remember the payoffs. To me, this is the best marketing so far, especially when you share your blog pieces in other social media. Have you tried guest blogging? Did it help your visibility? Please share your experiences here.
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