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Flooring difficult road of brand development
Topic Started: Jul 24 2015, 02:04 AM (19 Views)
meishengchao
Hokage
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Earlier, under the flooring industry rapid development, the legacy of many OEM factory floor, in recent years, these foundries have begun to consider how from OEM to brand, as well as some companies try to build a brand, but due to many reasons, after a period of time test, these enterprises has been beaten back "prototype" were OEM. Road brand means risking high risk Floor foundry floor because there is no own brand, in fact, not the foundries do not want the creation of the brand, but the creation of flooring brand means high investment and high risk. Although the creation of flooring brands can bring in huge profits,outdoor waterproof decking but due to the establishment and promotion of flooring brands need a lot of input, and any part of a problem in the establishment and promotion process, will bring risks, so hard to build the brand lost floor Influence.

Floor foundry from pre-market research, to product development, design, to marketing, the need to establish such a set of architecture, finished adjusting the architecture, it is only the first step in the creation of the brand, the latter brand promotion, maintenance, sales channels development, these efforts need to continue to invest. If not timely improvements in technology, the product can not be accepted by the market, the risk of enterprises have closed down. OEM favorable risk OEM manufacturers as an effective means of reducing the cost, it is an open secret in the industry floors. As long as the pathway through formal OEM brand, the quality is the stand the market test. But because there is no brand can OEM sales, the bulk of profits can only make OEM business was away. Private Label is the only way bigger and stronger In the long run, create their own brand is the only way for enterprises bigger and stronger, with the increasing competition in the future of the flooring industry, those only OEM business, will have the risk of being annexed.

Floor foundry important first step is to come up with ton output capacity determination and courage to build their own brand floor, slowly accumulating strength of enterprises, enhance the brand's influence.Flooring and other home building materials enterprises have to follow suit to imitate, brand too much of the market is too complex, product design, lack of personality, which seriously hindered the development of the industry. Casual suit will not only disrupt the orderly market competition,recycled outdoor wood plastic pergola uae and malaise in the market environment, we can not digest large number of homogeneous products. Enterprises in the development, the need to recognize the existence of their own lack of development process, is the lack of brand, original design or lack of, or lack of quality of service, the rectification should be carried out for different situations and adjust strategies.
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