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Chatroulette Love Song; Så jävla episkt
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Topic Started: Mar 22 2011, 02:09 AM (243 Views)
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Qrikko
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Mar 22 2011, 02:09 AM
Post #1
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Länsman
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Så jävla underbart. http://www.youtube.com/watch?v=fU1x8Ll62QE
Artikel om skiten. http://lifeisreallybeautiful.com/amazing-wacky-things/chatroulette-love-song/
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Chatroulette Love Song could well be the most romantic proposal ever seen on the internet. And what makes it even more amazing is that the pair in the video are complete strangers. The YouTube video has raised the bar on romancing a girl.
Chatroulette Love Song has become a big viral hit, with almost 2 million hits so far. For your info, Chatroulette is a site that matches you up with random strangers for a video chat.
The video features a geeky looking guy serenading a random brunette, called Diana, who he found on the web chat room, Chatroulette.
He starts off strumming his guitar and singing: "I was close to logging off but something caught my eye."
The romantic video features backing singers and a dinner-for-two complete with a pizza decorated with a heart.
There are also lovely touches which are sure to get the viewer wondering how it was done, like Diana's name on the place card at the table and a drawing of the two of them in a heart.
The lyrics include the line: "Though we're many miles apart, sure that this could be the start of our internet love connection."
The man finishes by dropping down on one knee holding a bunch of roses and a ring.
On the other screen, Diana giggles and offers her hand out for the ring. Nothing else is known about the mystery brunette.
It might look spontaneous but the idea took more than two months to prepare.
The people behind the video are Danish friends Rune Iversen, 28, and Jeppe Vejs, 27, although neither play the main character.
Rune Iversen and Jeppe Vejs
Rune says: "We prepared it for two and a half months. There was a lot of effort put into giving each participant as little to do as possible but still completing their tasks.
"Every bit of it is real. We were on Chatroulette and she came up randomly, after having filmed for about 10 minutes, and we had choreographed it meticulously and we just played the song for her."
Rune came up with the idea after writing a thesis on how to make a successful viral video.
Every story about how a viral video comes about is different, most of them are completely by accident. Chatroulette Love Song is the exception to the rule.
Rune explains, “I had recently written my viral video thesis and I decided that I wanted to see if I could do what I claimed was possible in my thesis.”
“I came up with the idea of a love story between two strangers online and I contacted my friend Jeppe and we wrote the song together.”
Think this video was easy to shoot? Try making a video, live, on a webcam, in one shot, with 8 people on screen, moving between 3 rooms, singing a song and integrating the name and image of a random girl into the video that you found out 3 seconds before you started.
“We prepared it for two and a half months” reveals Rune, “There was a lot of effort put into giving each participant as little to do as possible but still completing their tasks”
To complicate things, the star of the video, Mess, couldn’t see Diana, his future wife during the shoot.
“Mess never saw Diana” states Rune, “he looked at a tiny webcam with a microphone taped to it. He saw her briefly at the start but that’s it. He had a lot of work to do”
The exact formula Rune has come up with in his Master’s thesis is complicated. If it works, and it looks like it does, it’s worth its weight in gold.
The final key component of a successful viral video is that it must be genuine.
Marketing departments worldwide spend a lot of time working on seeding strategies. Why do they often fail where a couple of 20 something uni students succeeded?
“We had a seeding strategy” explains Rune, “and we followed it and it worked well but our goal was 10,000 views in 2 weeks, 100,000 views in 2 months and we failed miserably”
“I’m active on a website called www.reddit.com and I really like that website, I really like what they do on that site. So I knew I wanted to get their attention and if they liked it, other people would like it as well.”
According to Rune, timing is everything, “We started by making sure that that when we uploaded it, it would be around the time that offices opened in America. When people sat down who had office jobs, might check Reddit and perhaps vote it up.”
Targeting and celebrating a particular community, such as Reddit was firmly on Jeppe and Rune’s mind.
“We put the Reddit logo in the background on the wall so they might know that we actually had them in mind when putting the video out”
“We just hoped that we could home in on who is actually watching this and we would focus our efforts on that particular group. That never happened because suddenly it was just everywhere. It’s amazing, it’s not our video anymore, it’s everybody’s.”
Rune advises viral marketing hopefuls, “Don’t deceive people. Don’t make it out to be something that it’s not. Look at the amazing Old Spice videos, it’s not false, they’re really trying to give you the viewer something that makes you go wow.”
Rune continues, “The best viral videos, even the best branded viral videos, just want to give you an experience, an experience you want to share and not necessarily come away with the feeling oh I need to buy a car.”
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Sinces
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Mar 22 2011, 02:22 AM
Post #2
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bästihelajävlasverige
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Episkt skit!
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Crecky Wille
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Mar 22 2011, 02:45 AM
Post #3
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Black
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Riktiga jävla legender..
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Ar Hax
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Mar 22 2011, 04:32 PM
Post #4
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Steel
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Snyggt gjort :D Så fort dom kopplades upp med henne måste han ha börjat rita av henne?
Approved
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Wizzy
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Mar 22 2011, 05:05 PM
Post #5
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Love > Hate
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Såg den i skolan förran veckan, sjukt kul och episk som du säger :D
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lille bror24
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Mar 24 2011, 06:51 PM
Post #6
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Steel
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Woo vad cool
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Krampell
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Mar 25 2011, 11:15 AM
Post #7
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Bronze
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Oh fy fan! Så jävla bra! Välplanerat :) När som började sjunga så skrev någon hennes namn på lappen dom satt vid bordet. Sen lär dom ha haft en halv färdig bild som dom sen rita in henne i.
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Telefonorm
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Mar 25 2011, 02:31 PM
Post #8
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Black
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wow.. så sjukt nice gjort.
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wolan
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Mar 25 2011, 03:52 PM
Post #9
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Black
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Helt bäst :D
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Disprove
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Mar 27 2011, 11:07 PM
Post #10
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Skruv
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så legend
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Fredde
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Mar 27 2011, 11:46 PM
Post #11
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Partyskjortan
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vacker :')
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Chef
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Mar 28 2011, 04:28 PM
Post #12
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Bronze
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Utan tvekan den bästa viralvideon jag sett. Klockrent tajming på allting, och filmat med webkamera dessutom!
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