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Sega Reveals New 25th Anniversary Details “Branded Events & New Style Guides”
Topic Started: Jan 10 2016, 09:25 PM (216 Views)
H.A.
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Guitar hero Pro

http://www.sonicstadium.org/2016/01/sega-reveals-new-25th-anniversary-details-branded-events-new-style-guides/

I found this to be very interesting, especially this:

Quote:
 
2016 will be a a celebration of Sonic’s 25th birthday throughout the year. New Style Guides and new collaborations across toy, gift apparel, branded events and bespoke retail events initiatives will be on offer throughout the year.

Did you spot it?

  • Celebration throughout 2016
  • New Style Guides.
  • Branded Events.

The first significant detail is that the whole year will be a celebration, not just the summer or when a game is due out, so at any time Sega could announce something.

What is a style guide? In this context, it means one of two things, the most likely thing, is that Sega are going to be ensuring that all Sonic merch for the 25th anniversary follows a set pattern, so all merchandise packaging looks similar, it helps customers identify the product and allows for a set standard.

Now… and this is less likely, it may also mean that some characters have had some minor or major (major is unlikely) design changes, it might be very subtle, but noticeable.

The second thing is branded events, could this mean the return of Sonic Boom for the US and Summer of Sonic for the UK? Or even the day Sonic decided to go to Mercedes Benz World a few years ago.
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AugieD
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"I wanna fly high!"

Ok, the first of a few posts I am going to do tonight. Tomy, one of SEGA's license partners has some signs up at their NY Toy Fair booth on some of SEGA's plans. Given these signs had some inaccuracies last year, I am treating this as unconfirmed until SEGA announces it themselves. This information comes from @DaPatMac on twitter, who was in attendance at the toy fair, and we credit @BluParadox, TSSZ News and Sonic Stadium for passing this on.

For the 25th Anniversary, SEGA has plans for several events including events at SDCC (like in previous years), a History of Sonic Panel at SXSW, a party at GDC, a art event and mural, and most intriguing, a 25th anniversary party. Perhaps the latter is a public 1 day con like Sonic Boom con was for a few years?
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