| Viewers don't understand weather forecasts | |
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| Tweet Topic Started: September 29 2011, 03:23 PM (127 Views) | |
| Audi-Tek | September 29 2011, 03:23 PM Post #1 |
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Prince
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Viewers don't understand weather forecasts Many viewers don't understand what they are told on TV weather forecasts, researchers have found. A team from the University of Washington say only half of people understand basic terms like 'a 20 percent chance of rain.' Tests on students found 50 percent thought they were being told when and where it would rain even in forecasts that contained no such information. Researchers say many think 'a 20 percent chance of rain' means it will rain over 20 percent of the area or for 20 percent of the time period covered by the forecast. Other viewers said they were no better informed about the following days weather ... not because they didn't understand it, but because weathermen always get it wrong. "In dealing with a forecast about rain people must simultaneously consider several hypothetical outcomes, their corresponding levels of uncertainty and their consequences." said psychologist Susan Joslyn. "For some people it may be easier to commit to a single outcome, reducing cognitive load, and proceed as through the uncertainty has been resolved. "In some cases they may not be aware of this simplification." ![]() Maybe viewers get distracted.... http://youtu.be/ULKDN3Prcqk ...I rest my case.... |
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2:41 AM Jul 11