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Monetization
Topic Started: Jan 10 2017, 12:35 PM (212 Views)
Racecar0

Notes from Discord conversation on 1/10/17:

1) New players get a precon/event deck. Only one ever. Collection management starts at that point.
2) Packs change from the current model to one pack type with a guaranteed number of cards (including a heroic).
3) Precons also available for purchase, but primary acquisition for cards will be aimed at packs.
4) If possible, make packs skip duplicates when playsets of cards are already acquired. Duplicates can be acquired if no other option is available (ie., I have all the commons already).
5) Packs will have a better upgrade chance.
6) Subscription models would give faction-specific packs according to the rules above.
7) Users can pick how many and which factions they would like to subscribe to each month.
8) Packs that users can purchase with in-game currency will contain cards from all factions.
9) Sub model means a system needs to be built/coded to support it. Perhaps can hook into the rewards system. (Basically, a Nekrium subscriber is equivalent to someone getting Bronze rewards at the end of a month, just with different subscription-based rewards. An outside payment system just tags them as being such rather than an in-game system.)
Edited by Racecar0, Jan 10 2017, 02:28 PM.
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Lotus
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Mostly expanding on item #1 you have listed, I've been thinking about new player experience a bit. I agree that giving new players a precon is good, but that is only a part of it. Basically what I'd like to see would be something like this:

1. Player logs in for the first time. Big splash screen about learning to play and tutorial.
2. Bring the player into tutorial game, have them playing a basic precon Uterra deck vs. AI playing whatever. Go step by step on how to play through a turn and such.
3. Upon completing #2, have them play out a full game vs the AI with that Uterra deck
4. Repeat #3 except give them a Tempys deck to try, then a Nekrium deck, then a Alloyin deck. (I think that's roughly the order of complexity of each faction, starting with Uterra as the least complex and Alloyin or Nekrium as the last one)
5. After they've beat the AI with each deck once, *now* we present the player with a choice of a precon to start with - one of the four decks they just played. In addition, they should receive either a goodie bag of packs and currency to start with, or a set of very basic cards in addition to their precon.
6. Finally, and I think this is the most important part: Have either a New Players queue with some restriction on who can enter, or have a No Legendaries format queue in the normal play options and direct new players to this mode, letting them know that the Standard queue is for players with bigger collections.
Edited by Lotus, Jan 10 2017, 01:20 PM.
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JockeD

A subscriber will get all normal cards (no AA) from the faction they subscribe to.
Draft subscription will give you unlimited drafts
Subscription could also give some montly award based on faction choice
Numbers in the example can obv be tweaked.
Subscribe
1 faction 2$
Draft 2 $
Discounts
Everything -1$
3month -0,5$ each
6month -0,75$ each
1 year -1 $ each
Best value is get everything for 1 year 4$/month
Subs will pay 4-10$/month
Scrap silver as a currency, convert existing silver to gold at some rate, keep gold as a currency
Have gold as prize for ladder, draft tournaments and login q and daily q if we are keeping those
Have AAs and cosmetics as playmats, avatars and more for sale for gold
Have bigger tournaments (elite and hopefully others) use gold as entry fee, have exclusive cosmetics, AAs as prize
Gold can be bought by cash$
Conclusion
Old players keep their collection if they subscribe obv, they also keep their AAs and have a lot of gold to spend on cosmetics, AAs and tournaments, he also spend money on the product which they haven’t done for the last months.
New players get the cards they want or draft as much as they want for a small fee, they also skip the time consuming collecting part unless they want to which mean collecting AAs and cosmetics. They spend a small sum on the game and could be very well spend a dollar now and then for that extra cool AA.
Its quite possible that I missed some crucial thing.

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Zwaxor
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I don't like the idea of unlocking all cards for a subscription fee. That would mean that if you ever don't have the money to pay, your collection takes a huge step back for a month. I'd rather make it so if there was a sub, it would give you a stack of packs at a discount, one of which would be faction-locked depending on the faction you subbed to, plus a low-rarity AA from your faction, and maybe a couple of draft coupons.

Subscribing wouldn't fill your collection, but it would help you collect faster
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DrakeStorm

There are lots of options for what a subscription fee could get you, but what if you tried to mimic them without actually having a subscription model.

For example: Access to all cards. Have a normal constructed queue, but if you enter with "phantom" cards, your payout is (a lot) less. That way you can try out cards and see if you like them/the deck works, then buy/forge them. I know there were weekend warrior "forgemaster" events that basically did this, but it wasn't often.

Personally my biggest problem with MTGO long ago was I wanted to try out a bunch of different decks, but I had no way to test them first, and I didn't want to spend the time to first trade/buy them, then have to turn around and try to sell them again if I didn't like it. That and the clunky interface drove me away.
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